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Start with a distinct idea of your persuasive speech's objective. Your call to action. What do you want your target market to do as a outcome of your speech. Compress it into a single statement. Keep this in mind throughout.
Compose a preliminary call to action, specifically asking your target audience to do what you want them to do. Be clear as to what the next step you want them to take is. Is it to buy your product, or perhaps to test drive it, or maybe just to begin the procedure of considering your product.
Write three solid rationales why they should do what you want. Start by listing 6-10 good reasons. Group those that are closely related into the three main concepts, and then rank them according to their relative significance.
You now know where you want your customers to go and why from your viewpoint.
Now stop and consider more carefully about your target audience. Who are they? Are they the decision makers? Or support staff? Are they capable of making a conclusion to buy on the spot, or is there a process that will be required. Consider their age, gender, geographical distribution and any other circumstances that will control the way they hear what you have to say.
You've already determined what you have to say, the aim here is to understand how best to say it, so your audience hears what you have to say. You may line up the worthiness of your arguments one way, they may another. If there is a distinction, consider re-ranking yours.
Now for each essential point on your list, come up with an anecdote or story to show how or why this would be essential to your market. These stories will become the body of your persuasive speech. When you have three good anecdotes, one for each major point you need to consider how to join them together. How to turn from one item to the next.
Finally, now that you have a sequence of three stories, each of which show one of the key reasons why your audience should act unhesitatingly on your call to action, you need to come up with an introduction.
This is like an appetizer to get them intrigued in what you are about to say. Asking them a appropriate question, or making a audacious statement designed to seize their attentiveness are just two viable ways of achieving this. The introduction should be relatively brief. You want to seize their concentration, and give them a quick preliminary view of what you are going to tell them.
You now have your draft persuasive speech. Ultimately you want to memorize your introduction and your call to action. You want these to be down pat. Don't commit to memory the body of your speech. Instead, remember the stories you are going to tell and the transitions you are going to use to advance from one to the next. This will give your persuasive speech a reasonable flow and release you from worrying about memorizing exact phrase.
Write your first draft in 30 minutes. Practice it out loud and or in your head a dozen times. Each time, you will vary it trying to transform your ideas into language your audience will hear and comprehend. Do this and your persuasive speech will wow them.
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